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Research papers

The concept of reference-group and group influence patterns

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an...

Catalogue: ESOMAR Congress 1964
Author: Giampaolo Fabris
Company: DOXA
June 15, 1964
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Citation

Fabris, G. (1964a, June 15). The concept of reference-group and group influence patterns. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-concept-of-reference-group-and-group-influence-patterns